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Hi, I’m Nikita.

I am a copywriter and marketing strategist with over 10 years experience in creating content, marketing, communications and sales.

I believe that many design and creative businesses are not getting the visibility and attention they deserve – it’s my mission to change this. That’s why I specialise in servicing designers, architects, artists and creative retail businesses.

As a commercially-minded copywriter with a background in marketing and publishing, I blend the art of storytelling with consumer behaviour knowledge. This allows me to create high-converting copy that commands attention and has the power to persuade. It’s a skill which all copywriters should have…but many often don’t!

Drawing on my specialised knowledge of the design & creative industries, I develop strategic marketing solutions that help connect your brand or business to the right people.

Maybe you have plenty of ideas, but no time to write. Maybe you need to revisit your brand strategy, but need an objective opinion. Or maybe you want to reach out to key contacts in design media, but don’t know where to start. Don’t worry, I get it. Let me help you – so you can focus on other areas of your business.
Oh! And one last thing – when I am not weaving words, you will find me weaving textiles.


I have worked at Indesign Group (Indesign, Habitus & Design Quarterly Magazine), award-winning Architecture firm, Francis-Jones Morehen Thorp and hand-woven rug company Armadillo&Co. Before I fell in love with all things design-related, I worked in brand management roles at L’Oreal and George Weston Foods.


I have bachelor degrees in both Commerce and Arts (Sydney University – majored in marketing, management & sociology) and was awarded a scholarship to study marketing at Boston School of Management (Boston University). I have a diploma in Interior Design (CATC) and have completed the infamous ‘Copywriting Matters’ course.

I also regularly contribute to NYC-based online publications, Melting Butter and Trendland.

Interested in working together?

Email me at hello@nikitamorell.com or if you want to chat call me on +61 414 372 748

Connect with me on LinkedIN